Jessica Ewing

Customised workouts
for each stage of

Your postpartum recovery doesn’t just start after the birth of your baby. It starts now during your pregnancy

Improve birth outcomes,  reduce the length of active labour and speed up your postpartum recovery through exercise.

Truth Bomb

             Your body was built for this!



Give it some credit lovely, look at what it has already achieved! You are a baby making machine, and just like any machine it sometimes need a little extra maintenance to ensure it’s in the best working order.

Exercise helps you create a strong, functional body you are in control of to take you through pregnancy, labour, birth and postpartum recovery.

I understand because I have been there too

Your body is going through change and so should your workouts

No more uncertainty, old wives tales and untrustworthy information. Here you will find exercise programs tailored to suit and meet the anatomical and physiological changes that occur through each trimester of pregnancy.


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with coach jessica Ewing

I believe...

In helping women by providing evidence based education and fitness programs to help them move safely, effectively and confidently. Improving their physical and mental health, managing their symptoms, reducing aches and pains and preparing their bodies for labour, birth and postpartum recovery

I don't want you to say...

“I wish i had known that”. That was me 4 years ago, experiencing pelvic floor dysfunction, seeking help from doctors who kept dismissing my symptoms and saying “just give it time” and “pelvic floor muscles have nothing to do with your symptoms” #bullshit.

It's easy as one-two-three

online Coaching - how does it work?


Sign up online

Select which coaching package suits your needs and budget.


Get instant access

Login to your personal dashboard to see your exercise programs and grab your copy of the ultimate FREE guide to pregnancy ebook!


download the app

Access your workouts with detailed exercise videos, track your progress, sets, reps, add notes or set the timer. It’s basically like having your own specialist coach in the palm of your hand.

I'll show you how

Are you ready to have a stronger and healthier pregnancy?

moofitmoofit is Right For You if you want...


Exercise programs updated every 4 weeks to to suit your bodies needs. Think full body, pelvic floor and core friendly workouts and birth preparation exercises for trimester three ladies.

a strong pelvic floor and core

Just because you’re pregnant doesn’t mean you stop strengthening your core but it does require a different approach to just crunching away. You also need more than just doing a few “kegels”

easy steps, no stress

Detailed exercise videos and written instructions to ensure you are moving safely and confidently.

Sense of community

 With a like-minded hub of women for additional support and motivation

Evidence based Coaching

Choose the perfect Plan

3 month membership
$ 78
/ upfront
  • Online login
  • Moofitmoofit app
  • New workouts every 4 weeks
  • Motivational emails
  • exercise video demonstration
  • 35 page ultimate guide to pregnancy ebook
  • facebook community
Monthly Membership
$ 29
/ Mo
  • Online login
  • Moofitmoofit app
  • New workouts every 4 weeks
  • exercise video demonstration
  • Motivational emails
  • 35 page ultimate guide to pregnancy ebook
  • facebook community
Premium one-on-one coaching
$ 350
/ upfront
  • all inclusions with monthly
  • PLUS
  • 2 x 35 page ebooks the ultimate guide to pregnancy and postpartum
  • Direct messaging to your coach
  • 2 x half hour coaching calls
  • Exclusive VIP facebook group

Don't just take my word for it

What she said.

”Thanks Jess for being the best teacher on my core muscles and its movement during breathing ever. I totally want to keep practicing so its integrated into everyday life.”



35 years postpartum - teacher

“Moofitmoofit has been an amazing program that has supported me throughout my pregnancy and labour. It allowed me to stay strong and active without any fear of harming my baby. Maintaining my fitness gave me endurance to help me though labour and really sped up my postpartum recovery. Jess was an amazing coach, she was so responsive and supportive throughout. Everything is well researched and there is a wealth of information about the benefits of the exercises. A fantastic programme, thanks so much Jess!”




”It’s actually amazing what you have created. I have done other programs in the past and yours is so much more in depth. I love how you make it so interactive with videos and being able to workout and track my progress with the app makes it so easy.”

woman at baby showed smiling as she cuts her cake



After my first baby i didn’t know about postpartum specific training programs and felt i rushed back in too quickly without building up a solid foundation of stability and strength. After my second baby i tried moofitmoofit and I love it! It’s a great way to ease back into exercise and i was able to do all of the exercises comfortably. I love all the info jess shares in the ebook as well as the videos to explain how to complete the exercise with correct technique”




It's Your Turn

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Sitting on the fence?

Prenatal fitness Coaching is for you if you want


to Exercise Safely and cofidently

From the comfort of your own home with minimal equipment 


to improve your birthing outcomes

We know (thanks to research) that women who exercise during pregnancy decrease their active labour times, are less likely to have intervention during birth and have faster recovery postpartum!


to Prepare your body

To deal with the aches and pains from pregnancy, manage labour and delivery and improve postnatal recovery time.


Evidence based information

Trustworthy and valuable information in your FREE ultimate guide to pregnancy ebook (think diastasis recti, pelvic floor 101, exercise guidelines and more).


A specialised fitness coach

That understands the physical, emotional and pathophysiological changes that occur during each trimester of pregnancy


To workout with freedom

All of your workouts, exercise videos, written instructions and progress tracking via the app! meaning you can workout anywhere at anytime!

meet jess

n 2016 I was deep in the newborn trenches navigating motherhood and learning how to heal my postpartum body. I had the fitness experience, the bachelor degree, textbook pregnancy and birthing experience and yet i still suffered from pelvic floor dysfunction. The doctors kept saying “just give it time” and “there’s no way pelvic floor muscles have an impact on pelvic floor symptoms” But i knew this was complete BS.

No woman should have to go through having her concerns and symptoms dismissed, no woman should have confusion around what’s considered normal or safe.

It was because of that journey that I am where I am today. I knew pre and postnatal fitness was where I could help make the biggest difference to other women’s lives. I don’t want you to say “I wish I had known that” like I have so many times.

I am more than just a fitness coach, I am your biggest cheerleader. Supporting, educating and empowering  you to build a strong, functional, capable body to take you through pregnancy, labour, birth and beyond.

“No woman should have confusion around what is considered normal or safe”

hAve more questions?

The goal of exercising during pregnancy is to maintain health and fitness, prepare your body for pregnancy, labour, delivery and post-natal recovery. Exercising helps to:

  • Reduce the risk of gestational diabetes 
  • Improve muscular strength and endurance
  • Decrease the risk of pregnancy related complications such as pregnancy induced hypertension and preeclampsia
  • Reduced back and pelvic pain, fatigue, stress, anxiety and depression
  • Fewer delivery complications
  • Prevention and management of urinary incontinence
  • Decred length of second stage of labour or average by 60 to 36 mins
  • decrease postpartum recovery time
  • Prevent severity and improve recovery of diastasis recti (abdominal separation)

I have designed this program to use minimal or no equipment so it can easily be completed in the comfort of your own home or gym setting. I suggest having at least.
1 – 12″ mini loop band 
1 – 41″ long loop band or resistance band with handles and door anchor
1 – pair of dumbbells or a Kettlebell 
1 – stability ball (essential for third trimester programming)

  • Workouts scheduled for three times per week consisting of upper body, lower body, pelvic floor and core strengthening and mobility exercises. All customized for each trimester of pregnancy or postpartum to accommodate the anatomical and physiological changes that occur during each phase.
  • Workouts can take 15 to 45 minutes to complete and each exercise has a video demonstration to ensure you have correct form to move safely and efficiently.
  • 35+ page ebook for pregnancy or postpartum. Covering what to expect during each trimester, exercise guidelines, pelvic floor and core connection

Yes – It’s important that all pregnant and early postpartum women consult with their healthcare providers (GP, obstetricians, midwife, physiotherapist or exercise physiologist) regarding physical activity and exercise during and after pregnancy. Your medical team are the ones that know you best and will provide you with the best care and advice for YOU and your unborn baby.

Please seek medical clearance from any of the medical professionals
listed above BEFORE exercising or beginning your exercise program.

Each exercise has a detailed video tutorial and written instructions to guide you. If you are still unsure you can post form checks or questions in the private facebook group for additional feedback.

Please contact jess@moofitmoofit.com.au with a  description of your technical issue.

Absolutely! Sign up for either program and let me know in your medical clearance for so i can program for you accordingly. 

There is no physical product that require shipping.  Each product is downloadable and can be purchased by anyone anywhere in the world.

This program is not designed for weight loss particularly during pregnancy. However,  many postpartum clients have reported their body composition changing along with improved functional movement from completing  the programs.

I hold a bachelor in oral health which required me to study anatomy, physiology , pathophysiology and psychology.  I have also completed half my degree in exercise and sport science again studying anatomy, physiology and pathophysiology along with biomechanics, human movement and sports psychology.  I have a certificate three and four in personal training and pre and postal natal certification.

I hear you! I always say you don’t find time, you make time. Perhaps that’s by getting up a little earlier than usual, giving up some tv time or breaking your workout up in sections to complete over the course of the day.

Unfortunately kegel exercises , although popular aren’t always the answer to pelvic floor issues. Some women have an hypertonic (over active) pelvic floor and aren’t able to relax the pelvic floor muscles. Therefore doing more kegel exercises in this case is counter productive as the contraction is only one small piece of the equation.  Studies have show most women don’t actually know how to correctly do a kegel exercise which is why I have developed in depth written Information and video tutorials on how to correctly connect to your pelvic floor and discuss in depth more on this topic in the ebook.

Absolutely listen to your body and rest if you feel the need. For most women exercises are considered safe and present minimal risk to mother and child, however, modifications are required along the way to accommodate the physiological and anatomical changes that occur during pregnancy. Exercise is encouraged to be continued until it becomes uncomfortable to do so or unless advised by your healthcare practitioner.  It’s important that all pregnant women consult with their healthcare providers (GP, obstetricians, midwife, physiotherapist or exercise physiologist) regarding physical activity and exercise during and after pregnancy.

he week. This might include activates like walking or swimming

You join a facebook group with other mums or mums to be whom you can connect with for support and motivation. You can also post questions or form checks to the group and I will answer them directly.

Thats ok! Try not to stress about missing a day, two or even if you miss a week. Just pick back up where you left off.

I have written and developed an exercise program that has no recycled workouts, plenty of exercise variety and that changes every few weeks. You have access to the closed facebook group where women support and motivate each other and direct access to me if you feel you need any additional support.

Working out with a friend can be great motivation. However, if you wish to share all the content from these programs please refer your friend to my website to purchase the program for themselves. Your eBook has copyright protection and cannot be printed or shared. Your program contents are yours to keep for life and can be printed. Thank you for respecting the hard work and commitment that went into developing these programs and its contents.

“Bulky” is very subjective and each individual will have different ideas and definitions of what this means to them. In general, for most women building muscle mass is difficult and takes a lot of time and consistent training. Weighted exercises can change your body composition, improve your bone density and prevent osteoporosis. It helps to improve your posture and alignment, pelvic floor and core health and prevent other diseases. It can also make you feel strong, empowered, improve your mental health and boost your confidence.

Still got questions?

Pregnancy is short lived, Postpartum is for life

- Jessica Ewing